Mobile devices generated 12.6% of total website traffic in the fourth quarter of 2011, up 102% from the 6.3% recorded a year earlier, according to the Walker Sands Quarterly Web Traffic Report.  Unlike the using Web, mobile use is not only about visiting and interacting with websites, though that is one of the activities of untethered consumers.  As Chuck Martin points out in his book, The Third Screen, “mobile is about tapping into technology-based platforms while on the go; it's about downloading and using specific, customized features that enhance the mobile consumer's productivity, performance and even entertainment breaks while leveraging locations and time as never before”.

Have you ever noticed that most marketers have great hair?  They wear nice clothes, drive flashy cars, and smell great.  That’s because most marketers are great at understanding that the way they look reflects their brand.  The problem is they tend to lack a key part: substance.  Their message tends to be all about them, when in reality it really should be about their prospects.

In a world that has gone global, there has never been such stiff competition.  Many companies are finding themselves in a much commoditized market place.  Even those companies that may have a differentiated product are finding themselves in a commodity buy, because that is how  prospects or customers view their purchase decision.  It’s no longer about what you sell - as much as it is about how you sell - that will dictate you chances of success.

Are you finding it hard to accomplish all the goals you have set out for your marketing team?  Does it feel like you don’t have the time to stop executing and think strategically?  Do you know you need to develop content but just don’t have the time?  The challenges for most Business-to-Business (B2B) companies and their marketing teams are on the rise and the barriers to success can seem frightening.  Most organizations traditionally view Sales as the revenue engine and commit great resources to its growth and development, while most Marketing teams must work diligently to barter for investments in their departments.  To receive these much-needed investments, it is critical for marketers to demonstrate their contribution to revenue and overall success.  They must also find ways to do more with less.  This article will reveal proven techniques for Business-to-Business companies like yours to save time, money, and resources on marketing.

While business-to-business companies are spending large sums of money to generate sales qualified leads, the greatest effect on the bottom line is how well your sales team can convert them into paying customers.  Many marketers have changed the way they handle online demand generation by using thought leadership - like white papers, surveys and videos - to drive interest in their product or solution.  However, this has not necessarily meant an increase in potential sales opportunities. 

Are you finding it harder and harder to generate high quality leads for your company?  Lead generation is the single most important objective of any business-to-business (B-to-B) marketing departments.  Other objectives, such as brand building, community building, public relations, are important, but none of them have the direct effect on the bottom line as lead generation do.  However, the effects of an uncertain global economy and evolving buyer behavior has made this more and more challenging.  This article will reveal the top 5 proven ways to generate high quality leads for your company.

For many companies, it seems like customers have vanished almost overnight.  Business growth has come to a halt.  Credit is scarce and cash even scarcer.  For anyone in business, times have been tough for the past few years. But for heads of sales, things have been an absolute nightmare.  Imagine having to get up every morning, rally your troops, and send them into a battle they can’t possibly win.  I am sure they must feel like William Wallace from the movie Braveheart, inspiring his troops for what is in reality imminent death.  That is what most sales leaders have been facing every day over the past few years.  To find business where none seemingly can be found.  True, most sales people love to play the hero, but this is different.  It’s one thing to sell to reluctant, even nervous customers.  It’s another thing altogether to sell to no one at all.  So where did they go?

The latest trend for most companies is to invest heavily on social media marketing, search engine optimization and lead nurturing, collectively called Inbound Marketing.  When done effectively as part of lead generation program, inbound marketing can pay significant results to the bottom line.  However, what happens when you’re not selling a hot product or service (i.e. there’s a high volume of Google searches for related terms)?

We have searched high and wide for the best sales movies of all time.  In order to qualify you needed to have a salesperson or the activity of selling as the central theme of the movie.  While many great movies may have some funny sales scenes, in order to qualify for this list you needed to be specifically about sales.