As most of us know, Steve Jobs, the former CEO and co-founder of Apple, recently passed away from complications related to pancreatic cancer. Whether you love him or hate him (or Apple products in general), during his lifetime he became one of the most successful entrepreneurs in the world.  His company, Apple, transformed the way we  communicate by creating entirely new industries and markets. Steve Jobs understood something that many companies try to achieve, but are rarely successful -  the more Jobs advanced, the simpler his products became.  With all these new technologies and mediums such as social media marketing, lead nurturing through marketing automation and search engine marketing, many marketers and companies forget that it's less about the product and more about the user. 

If you are like many marketers, you look at the success that Apple has had and drool with envy. You just wish that the slightest slight made about your company draws the wrath of millions. Apple has been able to achieve what all companies yearn to accomplish: they have turned their customers into legions of fanatical evangelists.