The Giants beat the Patriots? Who cares? Best part about the Super Bowl is obviously the Super Bowl Commercials. With companies spending on average $3.5 million for a 30 second spot. There will be big winners and big losers. While Chryslers and Doritos maintain their top 3 spot from last year, they are joined this year by H&M, powered by David Beckham body wear. Those missing the mark in 2012 where Career Builder, Sketchers and Godaddy.
While the cost of running a 30-second spot during the most watched TV event in US history is not cheap, some brands were able to convert the $2.5 to $2.8 million cost into significant brand awareness and engagement. Presented by Mullen and Radian6, Brand Bowl 2011 is a leader board of the top Super Bowl commercials calculated by reactions posted on Twitter. The big winners are Chrysler, Doritos and Volkswagen. While those that ranked at the bottom and maybe should be looking for a new Chief Marketing Officer are Cars.com, Homeaway and Groupon.
If you are like many marketers, you look at the success that Apple has had and drool with envy. You just wish that the slightest slight made about your company draws the wrath of millions. Apple has been able to achieve what all companies yearn to accomplish: they have turned their customers into legions of fanatical evangelists.
After an amazing day meeting with the team at Net-Results, and learning more about the great things that are happening - large new clients coming on board and game changing new features being added - I had the opportunity to see the iconic Rush, live at probably the greatest venue in North America: Red Rock Amphitheatre. It truly was amazing. This is a band, which for more than 30 years has not been afraid to do what they wanted, without any concern about the critics might say. Their willingness to try new things and think outside the box has provided inspiration for many of today's hottest bands and has made them the #3 selling band of all time.
No I am not talking about how skinny you are, or what curves you have. What I am talking about is how "buff" your company is. The brands that do well in Social Media are the brands that look good naked. In Don Tapscott's book, Wikinomics, he says, if you're going to be naked online (which all brands are), you better be buff, in shape and ready for it... and he's right.
As Tiger Woods is competing at the Masters this weekend, five months after the scandal surrounding him first broke, there are lessons that Tiger could have learned from the some of the biggest names in social media.
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