Have you achieved all that you set out to accomplish with your business? And if not, what’s holding you back from realizing its full potential? While every company has a different mixture of opportunities and constrains, here are 10 factors that seem consistently important to growth:

The sole purpose of marketing is to get more people to buy more of your product or service, more often, for more money.  That is the only reason to spend a single, dollar, loonie, yen, euro. If your marketing is not delivering paying customers to the cash register with their wallets in their hands ready to buy your product or service, don’t do it.  So why do so many marketing executives and departments look at meaningless vanity metrics to measure performance?