Does Pinterest Work for B2B Companies?
As is often the case, when anything new and shiny comes out there is a race to use it and be the first. And in reality, Pinterest is amazing for selling products direct to consumers. But does it work for companies that sell to other businesses? In reality it does work, due to its massive user base. Pinterest is driving more referrals than Google+, LinkedIn and YouTube combined. But how can your company leverage the power of Pinterest? Here is what we have found.
The big thing you need to remember about Pinterest is that it’s totally visual. This can be challenging for many B2B companies since so much of what you do isn’t visual. This means you need to think outside the box. Here are some suggestions on how your company can use Pinterest for your marketing and lead generation plans.
Slide Shows, eBook and Book Covers
Here is a great opportunity to repurpose content from your current content strategy. No need to re-invent the wheel. Take a screen shot of your cover and a link page to your conversion page. Not only will you drive targeted traffic but also generate SEO credit as well. In the description of the eBook, include a link to the landing page to download it. You could also do this with slides from webinar decks or other presentations that have landing pages.
There is no denying the popularity of infographics when it comes to B2B marketing. Infographics do insanely well on Pinterest as well. Make a collection of some of the best infographics from your industry on your Pinterest Page. Better yet, create some of your own.
Data and Charts
Just like infographics, B2B buyers love data and charts that is where infographics came from. Export at chart from excel and pin it on Pinterest. (Make sure you have a clear title)
While many experts will tell you print ads are dead, why not try to leverage your best ads, in a collection on Pinterest. Remember to follow Pinterest’s terms and conditions, but a best of collection has proven to work well.
While many B2B companies are still trying to figure out how to leverage the power of Pinterest. Remember it’s always better to walk before you run. Start by using it yourself personally; get a sense of how the community operates. Then selectively as you gain a better understanding. Start to grow your use of Pinterest for your B2B company.
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