The psychology of search is a deep subject, but fortunately for us, smart marketers have came up with an easy-to-understand and surprisingly practical framework that anyone can use to create a powerful campaigns from scratch. The original model of search behaviour was created by Andrei Border, who wrote about it in his paper "A taxonomy of web search" while working for AltaVista Corporation. It has evolved over the years and today is in widespread use among many top tier search agencies.
This model of search behaviour proposes that there is a correlation between the phrases that people type into search engines and their intent to purchase. In other words, you can guess how likely it is that someone will purchase from you based on their search phrase they enter.
Discover little-known strategies that these companies use for beating established competitors, increasing search traffic, and cutting their customer acquisition costs with Google. In this guide you will learn a sophisticated psychological model used by the world's largest agencies to develop results driven Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies.