Branding or brand management is the process of applying marketing techniques and strategies to promote the awareness and name-recognition for a particular product, product line, or brand.
We offer many types of branding services all rooted in Internet marketing but which help our clients in different ways. All our projects are based on the specific needs of a client. Our branding service is an on-going program that includes many items that assist with the general perception of your site as an expert. Many of these programs result in inbound links, thus potentially supporting an SEO program, but they may also result in top-of-mind recall and recognition of your brand by name without generating links. The main areas covered by our branding services include:
Industry Participation
As part of a comprehensive research campaign, we will identify potential online venues which are directly related to your particular business. Once these resources have been identified, we will coach you in taking advantage of these websites to support and promote your brand. We do offer support services to help ease the level of participation the client needs to maintain; however, we strongly urge that clients do not completely delegate this activity to an outside third party.
Display Advertising & Sponsorships
We will research and identify online properties which offer display advertising and sponsorship opportunities. The adverting and sponsorships come in many varieties including banner ads, sponsored blog posts/reviews, and contextual links. Once we have located and vetted opportunities for display advertising and sponsorships, we will help you acquire the most desired placement based on your budget (Note: the cost of media buys is the responsibility of the client). These activities are designed specifically to improve brand awareness, and in no way carry SEO considerations.
Press Releases
We will conduct research and work with you to identify topics which have newsworthiness, and use the information to develop engaging and well written news release copy, to be distributed through online press release distribution channels. The cost of the distribution service will be covered by the client, as the level and variety of services available are numerous.
Social Media Presence
The social media presence option provides clients with the opportunity to develop and launch a social presence which is best suited for their industry. We will identify the most appropriate platforms and develop a custom solution to help your company take advantage of social networks to build and promote your brand. As with our other branding services, we strongly encourage clients to be involved in the process in an ongoing fashion.
Rich Media Integration (Blending)
We will identify areas of your web site that could benefit from the introduction of rich media content (Video, Audio, Enhanced Imagery). We will recommend specific types of rich media to be developed and integrated into your web site and identify and optionally distribute content to selected external web sites.