Process
Are your Landing Pages providing you with a solid conversion rate? If not, Inbound Sales Network can help. Landing page optimization is about taking your current website and making it do better work for you. Making it turn more visitors into buyers (or leads, or subscribers, or viewers of a key page, or whatever your goal for them may be). It's like teaching your website to turn Jedi mind tricks. Well, not exactly - but the psychological effect can be just about the same.
Word choice, colour scheme, image and graphic design and placement, page architecture and layout: these things matter - in a big way - and finding the right mix is often what determines whether your website will make money or suck your budget dry. While our methods are firmly rooted in best-practice standard theories of site usability, we know firsthand that not all website follow the same rules. That's why we approach every site we optimize with fresh eyes and a determination to cover all the bases - by testing every ingredient until the recipe is perfected.
Poorly created landing pages that are not "sticky" and do not engage your customers will not provide a high conversion percentage while wasting valuable advertising dollars. As the cost of PPC ads continues to increase, it is a must to have highly effective landing pages to compete in such a competitive climate.
ISN will create landing pages that are tailored to your campaign or to a specific product or service. A team of designers builds each page from the ground up, using unique images and calls to action while harnessing proven marketing techniques to help increase your sales.
Our process employs completely different approaches to landing pages based upon the nature of the product or service the client provides. Our landing pages we design for e-commerce based websites are vastly different than our landing pages we develop for sites geared towards lead generation efforts.
ISN also designs landing pages to work with your Pay-Per-Click (PPC) Campaigns. To ensure maximum relevancy, each landing page is carefully constructed to compliment the keywords you have designated in your PPC. We will help you improve your conversion rates and increase your overall Return on Investment.
Challenge
On average, landing page bounce rates range from 50-70%. This means more than half of your consumers are abandoning your site, which results in poor brand experiences and wasted marketing dollars.
Solution
Inbound Sales Network creates efficient, controlled and personalized pre- and post-click experiences that ultimately lead to more conversions and sales. Our landing page optimization (LPO) practice sends consumers to the most relevant pages, which in turn makes the most out of your marketing dollars.
Data-Driven Insights |
Optimization and Testing |
- Extensive consumer insights allow us to get to know your consumers and understand their needs and wants
- Robust competitive analyses provide a snapshot of your competition- pricing, messaging and positioning
- Persona-based site assessments help us evaluate the on-site experience, with your target segments in mind
- User-centric design principles make it easier for your consumers to complete a desired action.
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- Proprietary landing page optimization methodology combines extensive research, behavioural strategies and rapid testing to create, controlled post-click experiences
- Segmentation strategies separate your audience in a meaningful way to create ideal user experiences
- User experience strategies provide hassle-free experiences that eliminate consumer confusion
- A/B testing offers a rapid and live analysis that immediately identifies your most effective landing page
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Results
Landing Page Optimization is an art and a science, and it's something we strongly recommend for nearly every client we work with. Some of the most dramatic improvements we've seen have come as a direct result of reconsidering a client's landing page strategy; if executed well, LPO has the very real potential to improve conversion volume by 50% or more - even if your traffic volume stays the exactly the same.