There's saying that goes, "In the age of the internet, nothing ever dies." Well, while that may be true, it doesn't mean you can't send something to cyber Siberia, never to be heard from again. That's what online reputation management is all about: if there's content online - a negative blog post, a competitor's petty attempt to slander you, an unfortunate photo from a spring break trip in your sundry past - you want to make disappear, ORM is the service you need.
ORM is close relative to SEO, and many of the methods we use are the same. The difference is that it's more focused; whereas our SEO projects involve several different tactics designed to boost your business through organic end of the search engines, our ORM jobs are all about proactively monitoring and managing the conversations happening about your brand online and making the positive commentary outrank and outshine the negative listings with lots and lots of positive ones, creating a fresh content targeting the problematic search terms, building social profiles, hitting up Twitter; then monitoring your reputation on an ongoing basis and maintaining the positive light in which it's casts.
Positive Reputation Management
Positive reputation development is the sum of all activities that contribute to creating a wholesome presence on the Internet through the use of content, press releases, micro sites, social media, search engine optimization, and other methods. We will develop a customized campaign for you or your company in order to gradually increase awareness and positive reputation. This process is very much like an online branding and brand awareness campaign; however, it utilizes more economical approaches which is suitable for smaller organizations.
Reputation Recovery Management
Reputation recovery management is the process of providing an alternative point of view in response to negative press, or working to remove any negative material about your business or person (if we find that you have just cause in believing that the information published about you or your company is untrue or partial). A reputation recovery management project can be very complex and may require activities such as new website creation, press release writing and distribution, and negotiations with the offending website.
Through ORM, we build pages upon pages of positive organic search engine rankings that send anything negative into online purgatory, creating greater trust in your brand and a more active, engaged, and loyal customer base.