Process
Paid search listings through services such as Google Adwords, Yahoo Search Marketing and MSN AdCenter offer a way to rapidly achieve top rankings in the search results for any search term or phrases you wish. With proper management and a clear focus, paid search services offer some of the fastest, most well targeted, far-reaching, and economical advertising on the Internet.
Search engines offer this form of advertising and seek to reward the bidder with the hightest bid and the highest relevancy with prominent ad placements on the first pages of search engines such as Google, MSN, and Yahoo. Pay per click campaigns, however, are not perfect. Without constant monitoring, refinement, and analysis you can risk incurring advertising costs that are not economical, focusing on terms that don't convert.
The approach we take to paid search is our very own - a unique recipe for data analysis, creativity, logic, technology, and most importantly, methodical process, managed by true experts in an always hands-on fashion.
Our process is heavy on the front end before we ever touch your AdWords, YSM, or adCenter account, we spend days (if not weeks) discussing with you and researching your business, your competitors, and the PPC performance of both, as we work to develop a smart plan of attach designed to minimize wasted spend from day 1. Once we're satisfied with our level of knowledge about your goals and competitive landscape we get to work building your PPC accounts according to the best-practice results of Google's own in-house optimization team.
But that's all just the beginning. The real work comes after your new accounts go live and we begin to test, iterate, and optimize your keywords, ad texts, campaign structure, bids, and delivery settings according to our proprietary PPC optimization process. Our goal with every PPC campaign is simple: extract quantifiably better results from their PPC campaign than they've ever seen before.
Results
A smart, well-executed PPC campaign can bring huge volumes of highly targeted visitors - to your site in a matter of minutes. Our real-time reporting and analytics capabilities gives you a crystal-clear insight into exactly what your PPC dollars are buying you, and how to continue improving your return on that investment.
What we value-all we value-when it comes to managing a client's PPC initiatives is statistical proof of improved performance, PPC is numbers game and if we're failing to drive results for you, it's impossible to cover that up. We have no choice but to succeed.
We think we're the best PPC shop in the business. We think you'll think the same.